Diploma in Creator-Led and UGC Event Production

Submodule 1.1. The creator economy ecosystem

Understand the players, platforms and revenue models of the digital creator market.

Submodule 1.2. Types of creators and influence

Distinguish nano, micro, macro and mega creators by reach, niche and engagement.

Submodule 1.3. What UGC is and why it works

Analyze the value of user-generated content compared with branded content.

Submodule 1.4. Creator-oriented event formats

Identify press trips, creator houses, activations and festivals designed for content.

Submodule 1.5. Business and content objectives

Align brand, reach and conversion goals with the event proposition.

Submodule 1.6. Industry reference cases

Study creator events that went viral and the transferable lessons.

Submodule 1.7. Social platform trends

Review algorithm and format changes on TikTok, Instagram, YouTube and Twitch.

Submodule 2.1. Brand and community brief

Translate brand and audience needs into an actionable creative brief.

Submodule 2.2. A shareable narrative concept

Design a central idea that is easy to tell and replicate on social media.

Submodule 2.3. Instagrammable moments and content spots

Plan spaces and sets designed to generate attractive photos and videos.

Submodule 2.4. Audience participation mechanics

Create challenges, hashtags and activities that motivate attendees to post content.

Submodule 2.5. The event's editorial calendar

Organize content production before, during and after the event.

Submodule 2.6. Choosing platforms and formats

Decide on vertical, live or long-form formats based on objectives and audiences.

Submodule 2.7. The value proposition for creators

Define what creators gain: experience, exclusivity, payment and visibility.

Submodule 3.1. Profile search and scouting

Use influencer discovery tools to find creators aligned with the brand.

Submodule 3.2. Audience and fraud audits

Detect fake followers, inflated engagement and reputational risks for each profile.

Submodule 3.3. Fees, rates and compensation models

Calculate fees, gifting and commissions based on deliverables and content usage.

Submodule 3.4. Contracts and assignment of rights

Draft clauses on deliverables, exclusivity, usage licenses and timelines.

Submodule 3.5. Working with talent agencies

Negotiate with representatives and manage approvals efficiently and professionally.

Submodule 3.6. Creator onboarding and briefing

Prepare content guidelines, key messages and clear restrictions for each creator.

Submodule 3.7. Long-term relationships and ambassadors

Build ambassador programs that keep the collaboration going after the event.

Submodule 4.1. Travel logistics and hospitality

Coordinate flights, accommodation and premium experiences for guest creators.

Submodule 4.2. On-site content schedule

Schedule time slots for filming, rest and networking without overloading creators.

Submodule 4.3. Production set and equipment

Set up lighting, connectivity, power stations and professional filming areas.

Submodule 4.4. Content support team

Organize the photographers, editors and community managers who support creators.

Submodule 4.5. Managing livestreams and streaming

Ensure connectivity, permissions and moderation for live broadcasts from the event.

Submodule 4.6. Coordination with the brand and stakeholders

Manage visits from clients, spokespeople and sponsors during production.

Submodule 4.7. Content contingency plan

Prepare fallbacks for technical failures, weather or the absence of key creators.

Submodule 5.1. Capturing attendee UGC

Implement photo walls, booths and hashtags to collect content from the audience.

Submodule 5.2. Social aggregation tools

Use social listening platforms and social walls to centralize posts.

Submodule 5.3. Content curation and moderation

Filter posts by quality, tone and brand safety before sharing them.

Submodule 5.4. UGC usage rights

Request permissions and manage licenses to reuse attendee content.

Submodule 5.5. Fast editing and short formats

Produce reels, shorts and recaps in record time during the event.

Submodule 5.6. Paid content amplification

Turn the best UGC into ads through whitelisting and Spark Ads.

Submodule 5.7. Repository and asset management

Organize a tagged content library for later reuse.

Submodule 6.1. Covert advertising and disclosure

Apply rules on identifying sponsored content and paid partnerships.

Submodule 6.2. Data protection and image rights

Manage consent from attendees and minors in line with privacy regulations.

Submodule 6.3. Intellectual property and music

Avoid infringements from using music, trademarks and protected works in videos.

Submodule 6.4. Brand safety and crisis management

Prepare protocols for controversies, negative comments or inappropriate behavior.

Submodule 6.5. Creator wellbeing and care

Set limits on working hours and look after mental health and personal safety during the event.

Submodule 6.6. Diversity and inclusion in casting

Select representative profiles and avoid bias when choosing creators.

Submodule 6.7. Sustainability of creator events

Reduce the footprint of travel, gifts and promotional materials.

Submodule 7.1. Reach and engagement KPIs

Define impression, engagement, view and mention metrics by platform.

Submodule 7.2. Earned media value and how to calculate it

Estimate earned media value and understand its methodological limitations.

Submodule 7.3. Tracking with codes and links

Implement UTMs, discount codes and landing pages to attribute conversions.

Submodule 7.4. Sentiment and conversation analysis

Evaluate the tone, topics and brand perception generated by the event.

Submodule 7.5. Real-time performance dashboards

Build dashboards to track content published during the event.

Submodule 7.6. Calculating activation ROI

Relate total investment to business and community results.

Submodule 7.7. Final report for the brand

Present results, lessons learned and recommendations in a clear executive report.

Submodule 8.1. Defining the challenge and the client

Select a real or fictional brand and set measurable event objectives.

Submodule 8.2. Concept and attendee experience

Develop the creative concept and the event's content journey.

Submodule 8.3. Creator casting plan

Draw up a creator shortlist with rationale, fees and deliverables.

Submodule 8.4. Budget and production plan

Calculate talent, production, hospitality and paid amplification costs.

Submodule 8.5. UGC and amplification plan

Design participation mechanics and a distribution strategy for the content generated.

Submodule 8.6. Risk and compliance matrix

Identify legal, reputational and operational risks with preventive measures.

Submodule 8.7. Project presentation and defense

Present the final project with projected KPIs to an evaluation panel.

Design a complete creator-first event for a brand, with creator casting, UGC plan, budget, risks and KPIs.